The Who What Wear website is perfect for the ‘high street junkie’, who is looking for THAT piece to finish off THAT outfit which you saw THAT celeb wearing. Who What Wear is more of an online magazine rather than page after page of images that you find yourself unconsciously pressing ‘next’ to, so this comes with a warning; hundreds of your hours will be wasted trawling in amazement through this website.
Founded by Katherine Power and Hilary Kerr who have worked for ELLE, Vogue and Maxim, the website allows you to ‘style stalk’ celebrities for free, with the motto: “We don’t care who you date or if you eat. We only care about what you are wearing”. This site has put together countless sections to make shopping that much easier. Although the ‘Style Series’ videos have made me slightly more addicted than I should be and the ‘Model Off Duty’ section has made it acceptable for a daily check up on who and what is hot on the catwalk, my favourite feature is the ‘What Was She Wearing.’ A section allowing you to write in for free querying where Sienna got that blazer, or perhaps where Taylor Momsen found her bowler hat, saving you hours of search engine time.
What are you waiting for?