Laetitia Wajnapel launched her blog, Mademoiselle Robot in 2007 to showcase her personal style, as well as her favourite discoveries from the world of fashion, beauty, music and travel. Regularly named as one of the best fashion blogs by the likes of The Telegraph, and with over 100,000 unique visitors a month, Mademoiselle Robot is undoubtedly one of the leading figures in the UK blogging scene. The huge success of her fun and stylish blog has lead to her writing full time for Glamour and a regular column in the Huffington Post UK. Below, Laetitia gives us an insight into her career and shares her style influences and inspirations.
What originally led you to start your blog? And what opportunities has it led to?
I started my blog while on maternity leave as I had a lot of time on my hands when my daughter was sleeping and I fancied writing again. I used to work as a journalist in Paris and I had left writing aside for a couple of years after moving to London.
The opportunities I got from the blog are numerous and also very varied. It goes from interviewing people whose work I love to getting hired to work for brands and travelling all over the world. Sometimes I really have to pinch myself!
What key pieces will you be wearing this Autumn/Winter season?
I am not really a trend follower and I tend to wear mostly what I like and what suits me. Because of my job, there are always a couple of bits that sneak in my wardrobe which are considered “on trend”. I suppose this season it will be 60s dresses or cropped trousers. I am excited about taking all my slightly silly preppy knits out of the closet! I just got back from a week in Los Angeles where knitwear was only a distant memory!
How would you describe your style?
My style is quite bipolar depending on the season. In the Summer I have a really laid-back style, think LA girl in the 70s. In the winter it is a different story and I am much more classic and inspired by Ivy style.
Has your personal style evolved since moving to London?
It has a little. When I first moved here, I was very excited by the freedom of being able to wear whatever I wanted without anyone batting an eye. Now, after 7 years, I think I can safely say my style is much more Parisian influenced than before. I guess as I get older, I am more attracted by simpler, less fussy outfits.
How do you achieve a work/life balance and what do you do to relax?
The truth is I don’t have a work/life balance at all and I very seldom relax. But that’s alright because I absolutely love my job and my job is pretty much my life. I write/work/go to meetings and attend events pretty much from 8 to 6, then I switch to mummy mode until my daughter goes to bed – I suppose I get to relax when I am tucked in bed with my husband and catching up on some TV shows or films!
Do you have any tips for someone wishing to start a blog?
There are so many blogs out there, especially when it comes to fashion, so I think what matters the most is to make sure your own voice is very strong. Don’t copy anyone, there is no sure fire formula for a successful blog. Just keep trying and don’t get discouraged or look at your stats too often. It takes time to build a following.
What do you love about vintage clothing?
I love vintage clothes, don’t get me wrong, but I think I often get pigeon-holed as a “vintage blogger” because I said a few times I like “modern vintage” style. I love trawling the internet for cute vintage dresses or separates, but I must admit I have less and less energy to physically go to shops and look for stuff. I’d say right now my taste for vintage is more obvious in my interiors choices.
If you want to know what I like about vintage? I think it is the same I like about clothes in general – finding slightly unusual pieces, or things that aren’t “trendy” – that can sometimes be tricky to find on the high street as everything is so trend led these days.
What is your opinion on the blogs vs. magazines debate? Do you think blogs are becoming more influential to fashion enthusiasts?
I think magazines and blogs are two completely different things and that there is space for everyone. The so-called “war” that was the topic du jour a couple years ago was just a good story for everyone, but I really don’t think anyone is in danger! We can all co-exist very well.
Who inspires your style and do you have any fashion icons?
My grandmother shaped my vision of what personal style should be. She was a very unique dresser, very sharp. My mum is also very stylish and I grew up looking at photos from her modelling days. All that stayed etched in my mind.
And finally, do you have any beauty products that you swear by?
Not products per se, but definitely a beauty routine. It is very simple and can be summed up in one word: MOISTURISE!