Style Closet: The Seventh Shade – Fashion’s Passion for Purple

As winter draws in, the streets are losing their colour; summer brights seem a distant memory and coats are drawn close to ward off the cold. This year, however, the fashion world has different ideas. The autumn/winter catwalks were drenched in one colour: purple.

Models in violet leopard print walked a violet carpet at Christopher Kane, whilst at Chanel, Lagerfeld adorned his catwalk with towering amethyst spires. With tones ranging from darkest plums to brightest heliotropes dominating collections, this trend offers a flash of rebellion from dull winter wardrobes and gives even simple pieces a sense of opulence and luxury.

The way to wear it? The catwalks say head to toe, combining different tones in one outfit, but if that seems a bit much, go for one or two key pieces. Embrace the return of the ‘fashion trouser’ with embellished purple cigarette pants; wear them with a flash of canary yellow, as seen on bags and shoes at Prada. For nights out, Christopher Kane’s violet leopard print is almost made for clubbing, and a myriad of amethyst dresses are just waiting to be worn on a night out. If you go bright, follow Lanvin’s lead and make it sculptural; if you go dark, pile on the jewels for a luxurious look. Complete the look (or nod to the trend) with deep plum lipstick or a sweep of iridescent violet eye shadow.


Whilst not totally on a student budget, channel the Chanel catwalk with this gorgeous Ashish dress from Sophia’s Closet (

£200 (RRP- £595)


Take opulence and luxury all the way with this faux fur and leather plum coat: Miss Selfridge (




Use these lilac trousers from ASOS as the basis for both casual and evening purple ensembles. (

Coming Soon


This purple biker jacket is perfect for nailing two trends in one, and will make a great tonal layering piece. Wear it with lighter purples and (if you’re feeling daring) canary yellow. (



Another great layering piece; this coat from Primark ticks the oversized trend too. Replace the plastic buttons with oversized mirrored ones and re-create Louis Vuitton’s Edwardian eccentric look.




Finally, use this Zara scarf to accent a purple ensemble and add a bit a Prada’s geometric patterning to your look. (


Harriet Brown

One Comment
  • Louisa
    20 October 2012 at 19:27
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    That faux fur coat is lush

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