Coinciding with the positive results for the University’s campaign for gender neutral toilets, the high street brand have released a unisex denim collection this week, entitled Denim United.
The look is relaxed and edgy, with a merging of typically masculine and feminine styles. The collection features shirts, dungarees, jeans and shorts, with minimalistic styling and a very comfortable vibe. The collection’s effortless look is perfect for lectures and could be styled in any number of ways.
“Fashion should always be inclusive”
The line is designed to be ‘inclusive’, and it certainly seems that way; it is pretty much guaranteed to prove popular across the board. Indeed, this move seems to be an increasingly popular one for fashion brands; Zara and Gap have made similar lines, with varying success. H&M’s line, however, is incredibly versatile and actually includes looks that are flattering for both genders.
H&M spokesperson Marybeth Schmitt stated: “it is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.” What’s more, the line is made with more sustainable materials, and is affordable on any student’s budget.
“one of the most promising genderfluid collections from a mainstream high street brand at the moment”
One of my personal favourites from the collection is the shirt dress – a step away from the usual masculine shapes that dominate unisex lines, it is a refreshing piece in the collection. Another favourite are the dungarees, which are versatile and classic and would fit in anyone’s spring wardrobe.
The brand’s new collection certainly seems to be a winner for all genders and all styles, and is certainly one of the most promising genderfluid collections from a mainstream high street brand at the moment.