#fashionindustry

Founded in Manchester in 2006, the exclusively online fast-fashion brand Boohoo is a well-known success story. Originally entering the fashion e-commerce market “with just a handful of staff”, they subsequently rocketed to success as online consumerism exploded, with Boohoo group recently being valued at £5 billion and operating seven...

Women and men spend an average of 5 hours and 3 hours per week respectively on personal grooming, according to GfK market research, and the study has shown they do so for self-affirmation. Indeed, dressing up nicely makes us feel good and confident. However, what came second from the respondents...