• Top 10 Most Influential Rappers Under 30

    Lil B (29) Originally part of the Bay Area’s hyphy movement, Lil B began releasing music on the internet in 2009, gaining a huge following from young audiences. ‘The Based God’ soon attracted attention as a meme, with his unconventional comedic rap style. B has pushed the boundaries of...
  • The Rise of Meme Culture in Rap

    In April of this year, Kanye West released the track ‘Lift Yourself’. The lyrics “Poopy-di-scoop / Scoop-diddy-whoop” soon became an internet meme. Kanye, a well-established musician with well over a decade of work up his sleeve, just risked humiliating himself for the sake of a comedic throwaway track. But...