• Woman wearing a midi skirt on a beach

    The Hemline Index: Fashion Theory or Farcical?

    The Hemline Index was a theory proposed in the book ‘The Economics of Fashion’ (1928) by Paul Nystrom. This western spectacle suggests that stock prices move in the same direction as the hemlines of women’s dresses, getting shorter in times of economic prosperity and longer in times of recession....
  • A hippy style volkswagen van

    Defining Decades: Why 60s Fashion Is So Iconic

    When we think of iconic fashion eras, a lot of us are quick to mention the 70s that give us the much-loved flares, and the bold fashion of the 80s. Or perhaps its the y2k looks that we see all over Instagram, reminiscent of the early 2000s. According to...