Clean Girl Aesthetic

The Clean Girl aesthetic has become the obsession of Gen Z, with Ugg boots being sold out from September 2022 to got2b’s hair gel being raided off of the shelves of Superdrug and Boots for the last two years. But what has happened to colour? Why is beige the...

Each day, we are exposed to countless makeup advertisements, from beauty gurus promoting their favourite products on social media, to L’Oreal telling us we’re worth it through our television screens. But how often do we consider makeup without deviating from the feminine concept? After all, it’s the ‘Clean Girl’...

After two years of living in joggers and hoodies thanks to lockdowns, 2022 finally allowed fashion to thrive. Fashion weeks were back on, influencers were back to posing in dream destinations and we were buying new going-out outfits again. From funky cowboy boots to the ‘clean girl aesthetic’, we...

You may have seen the ‘clean girl’ trend circulating on TikTok or noticed celebrities like Bella Hadid and Kendall Jenner fashioning the minimal make-up look. At first glance, this might appear to be just another beauty craze. However, the ‘clean girl’ aesthetic has shone a light on the issue...