• Fashion and Beauty YouTubers You Should be Following

    Sometimes it seems impossible to find anyone new and fun to subscribe to on YouTube. It is a behemoth platform, a whirlpool of content. It is unsurprising that you can go years without even hearing of some Youtubers, and there will undoubtedly be plenty deserving of a place on...
  • The Role and ‘Influence’ of Influencers: Young Blogger Sets Standards

    As women, we are bombarded with an ideal every day. A size 6. A tiny waist with a Kim K behind. Every few posts, we are faced with goddess-like celebrities, individuals whose bodies we have always deemed unobtainable. Yet suddenly we are promised a way that we too can...
  • Ancient Banter or Punishable Wrongdoing? The Rise of Online Recklessness

    Recent entertainment news has been peppered with stories about the latest celebrity whose age-old tweets have been resurrected, and they are far from PC. Who is dredging up these historical comments remains to be known, but the trend is having huge effects on the public face of stars like...
  • What even is a trend?

    Trend. It reflects the concept of being “in the moment”, temporary, fleeting. It is the antonym of timeless. Which is why it is ironic, that the word itself seems to have a permanent longevity and is unlikely to be rendered obsolete any time soon. “The very nature of trends...