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The Hemline Index was a theory proposed in the book ‘The Economics of Fashion’ (1928) by Paul Nystrom. This western spectacle suggests that stock prices move in the same direction as the hemlines of women’s dresses, getting shorter in times of economic prosperity and longer in times of recession....
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Nowadays, most people are familiar with online resale platforms such as Vinted, but how do people use these platforms successfully? Selling items for the best prices and finding bargains? Welcome to Zoe Waite's how-to guide for shopping and selling online. From eBay to DEPOP this is all you need...
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When we think of iconic fashion eras, a lot of us are quick to mention the 70s that give us the much-loved flares, and the bold fashion of the 80s. Or perhaps its the y2k looks that we see all over Instagram, reminiscent of the early 2000s. According to...
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After two years of living in joggers and hoodies thanks to lockdowns, 2022 finally allowed fashion to thrive. Fashion weeks were back on, influencers were back to posing in dream destinations and we were buying new going-out outfits again. From funky cowboy boots to the ‘clean girl aesthetic’, we...
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Jamey Heron-Waterhouse Recently, Balenciaga released their new holiday ad campaign, featuring children styled with bears wearing bondage gear, empty wine glasses, and other disturbing objects. The brand came under scrutiny for the inappropriateness of their ad and many social media commentators deemed the brand to be promoting paedophilia and...
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Whether intentional or not, we can all relate to that ‘running out of the door’ look: the toothpaste on the side of the mouth, the odd socks and spilt coffee on a fresh blouse. While idealised in the movies, it can be accidentally actualised in that every-day morning rush....
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There’s a reason why you don’t see the Duchess of Cambridge wearing long, fluorescent fake nails, streaking blue hair, or a dangerously low-cut top. Royal fashion makes a statement and even the tiniest details having a wider symbolic message. Their outfits reflect their status as leaders and ambassadors of...