• In a Barbie world: the branding story of The Barbie Movie

      Ed Farley Warner Bros’ Greta Gerwig-directed BARBIE has become a cultural phenomenon. Aside from the obvious reasons behind Barbie’s iconic branding that has permeated many generations since its 1950’s debut, the film’s roll out has not only seen traction through its content from film stills, fashion choices and...
  • George Lucas: Grand Master Jedi of Lucasfilm

    Thomas Martin ‘Having a new home within the Disney organisation, Star Wars will certainly live on and flourish for many generations to come,’ said George Lucas after his Lucasfilm was acquired by Disney for $4.05 billion ($1.855bn in stocks) on October the 30th, 2012. This sale was the culmination...
  • Quentin Tarantino’s Last Hurrah

    Ayman Ahmer “All right ramblers, let’s get rambling!” It’s time to give Quentin Tarantino the kudos he well and truly deserves. In light of the master director’s tenth and final film, Impact’s Ayman Ahmer reflects on an illustrious career in Hollywood. The closing chapter of the Tarantino universe is...
  • London Calling: Star Wars Celebration 2023

    Thomas Martin Star Wars is a timeless franchise, one which has impacted pop culture immeasurably. In 1999, due to the strong anticipation for Star Wars: Episode I – The Phantom Menace, Lucasfilm held the first Star Wars Celebration (SWC) in Denver, Colorado. With a starting attendance of 20,000, a...
  • A film camera

    Celebrity Appeals and First-Look Deals: A new studio system?

    Ed Farley Reese Witherspoon. Robert Patterson. Brad Pitt. Tina Fey. Drew Barrymore. The list keeps growing. Ed explores the rise of celebrity first-look deals.  These names work together in terms of celebrity gravitas. From their names being related to large franchises and cult classics to their ability to wield...
  • Even With an Asian Best Actress Win, Are The Oscars Still So White?

    On the 12th of March, Michelle Yeoh accepted the Academy Award for Best Actress for Everything Everywhere All at Once at the Oscars. While many have claimed that the Oscars have become more diverse, Yeoh was the first Asian woman to win this award in its 95-year history. Adaora...
  • Jenna Ortega Almost Turned Down Wednesday

    It is now hard to imagine Netflix’s Wednesday being portrayed by anyone other than Jenna Ortega; it is as if she were made for the role. So, the world of film and television was surprised when Ortega revealed in a recent interview that she initially turned down the part. Zoe...