• ‘Londunn’ is Calling – It’s Time to Get “Active”

    Jourdan Dunn, who has modelled for the likes of Victoria Secret and Balmain and is the face of Maybelline New York, has now released her own line of sexy ‘Athlesuire’ wear in collaboration with Missguided. The line will include luxe sports bras, mesh tops, oversized sweatshirts, and velvet joggers...
  • The Hijab Entrance to the Athleisure Department

    Last week, Nike announced that they are to be the first major sports brand to release hijabs designed for athletes. The appropriately titled ‘Nike Pro Hijab’ will be released to the general market in 2018. This move appears to have come just at the right time; it could help alleviate the...
  • Fenty x Puma – A High School Fantasy

    From Regina George to Aaron Samuels, Rihanna’s Fenty x Puma collection has got it covered. Unsurprisingly, ‘bad girl Ri Ri’ was quite badly behaved as a teen, being sent home on numerous occasions for breaking the strict dress code of her college. She strove to stand out from the dull...
  • Bit O’ Jam

    In Victorian times, “Bit O’ Jam” referred to a lady who is sweet on the eye; a saying we deemed appropriate for Impact’s latest photo shoot, inspired by the era!      Image Credits: Rhys Thomas. Directors: Ellis Harris and Jo...
  • Virgil Abloh: The Contemporary Face of Fashion

    Not many designers can claim they influence contemporary youth culture in the same manner that Virgil Abloh can. Other than heading the LVMH Prize-nominated label Off-White, Abloh’s talents and accolades range from him being the creative director for Kanye West, to being Grammy-nominated for the album packaging of West...
  • NYFW: Our Favourite Collections

    February 9th-17th 2017 marked one of the biggest style events in the fashion industry’s calendar. It was New York’s 74th year of hosting their fashion week, an event that always has everyone talking, because of the runway presentations from new and upcoming designers, over-the-top trends and classy looks. From the...
  • Spotlight on LGBT+ Instagram Fashion Icons

    Fashion is, for some, the ultimate mode of self-expression, and as February is LGBT History month, what better way to combine the two than take a look at some amazing LGBT+ fashion inspiration? From celebrities to less well-known style icons, if you’re Instagram is running dry, take a look...