• Could AI have an influence on the music industry?

    In recent months, AI generated tracks have become increasingly popular, prompting action from music publishers such as UMG. How far might this go? Impact's Loretta Omoruanzoje explores....
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    How Important is Your Image When Trying to Make It in The Music Industry?

    Is how you look and present yourself more significant than the music you play when it comes to getting attention and a following? Natalie Howarth discusses....
  • FRESHERS’ PLAYLIST: Pres

    It’s Monday – the first full day of Freshers Week and (even more importantly) the first day of Impact Music‘s week of playlists. Today’s theme is, of course, pre-drinks. We’ve all been there: you want to impress your potential new mates with your eclectic music taste but your mind has gone...
  • Interview: HANA

    Los Angeles electro-pop singer HANA is braced for success. She’s toured Shamir, Lana Del Rey and Purity Ring, and is self-proclaimed bessie-mates with Grimes. Last Friday she finally released her much anticipated debut HANA EP. In the wake of this release, we caught up with HANA before she’s makes...
  • Live Review: Grimes, Rock City (08/03/2016)

    Claire Boucher, AKA Grimes, is an artist who attracts a particular type of crowd. They’re not cool, nor are they trying to be – they’re not averse to cheese, in fact they lap it up in spades, and most of all they’re out to have fun, and lots of it. Grimes may...
  • Album Review: Grimes – Art Angels

    Grimes finds herself firmly in the realms of cosmic pop and proves that experimental does not necessarily mean niche.  Claire Boucher aka Grimes is an icon for her undefinable sound – a mixture of electronic, pop and hazy synths she has a talent for blending influences. Following her breakthrough...
  • Album Review: Purity Ring – ‘Another Eternity’

    On first listen, Purity Ring come across as some sort of otherworldly, mysterious, maybe even alien creatures. It’s difficult to pin down why, but there’s something about hearing what sounds like a child sing about sea water in her thighs or about inviting someone to ‘cut open your sternum’ so...