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In recent months, AI generated tracks have become increasingly popular, prompting action from music publishers such as UMG. How far might this go? Impact's Loretta Omoruanzoje explores....
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Is how you look and present yourself more significant than the music you play when it comes to getting attention and a following? Natalie Howarth discusses....
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It’s Monday – the first full day of Freshers Week and (even more importantly) the first day of Impact Music‘s week of playlists. Today’s theme is, of course, pre-drinks. We’ve all been there: you want to impress your potential new mates with your eclectic music taste but your mind has gone...
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Los Angeles electro-pop singer HANA is braced for success. She’s toured Shamir, Lana Del Rey and Purity Ring, and is self-proclaimed bessie-mates with Grimes. Last Friday she finally released her much anticipated debut HANA EP. In the wake of this release, we caught up with HANA before she’s makes...
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Claire Boucher, AKA Grimes, is an artist who attracts a particular type of crowd. They’re not cool, nor are they trying to be – they’re not averse to cheese, in fact they lap it up in spades, and most of all they’re out to have fun, and lots of it. Grimes may...
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Grimes finds herself firmly in the realms of cosmic pop and proves that experimental does not necessarily mean niche. Claire Boucher aka Grimes is an icon for her undefinable sound – a mixture of electronic, pop and hazy synths she has a talent for blending influences. Following her breakthrough...
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On first listen, Purity Ring come across as some sort of otherworldly, mysterious, maybe even alien creatures. It’s difficult to pin down why, but there’s something about hearing what sounds like a child sing about sea water in her thighs or about inviting someone to ‘cut open your sternum’ so...