Advertising

Emily Ash and Jack Richardson Emily examines the spat between Google, Apple, and Epic, and reminds us why corporations are not our friends.  The Apple Store and Google’s Play Store are powerhouses of the mobile app market. Taking a 30% cut of all in-app purchases is a huge money-maker...

Almost everyone has got a story about their phone “listening” to them. These stories usually follow the framework of someone talking to their friends about something (a brand, an event or a holiday) and shortly afterwards their social media seems to advertise eerily similar products. In some cases, people...

With so many different interpretations on feminism, it can be difficult to know what being a feminist actually means. I asked numerous people what feminism meant to them. There was unanimous agreement that feminism revolves around equality. Many stated that a common misconception is that feminists are men haters/feminists believe...

Women and men spend an average of 5 hours and 3 hours per week respectively on personal grooming, according to GfK market research, and the study has shown they do so for self-affirmation. Indeed, dressing up nicely makes us feel good and confident. However, what came second from the respondents...

There is no doubt that in recent years, obesity has become a formidable issue within society. The word is persistently cropping up in news headlines, and with recent statistics showing that 40% of London’s children are overweight or obese, it is not hard to understand this statistic. It seems...

Every year, as December 1st draws closer, we watch as various brands and stores battle it out with their Christmas adverts. Perhaps surprisingly, it was Iceland’s which was banned from broadcast this year, for being ‘too political’. Is this the case, and what does it say about advertising? The...

Following recent investigations by the Advertising Standards Authority (ASA), six UK universities have been forced to scrap their marketing campaigns that provided misleading information to potential students. By giving false statements or assertions that could not be supported by sufficient evidence, the universities broke the UK advertising code and...