Thanks to the ever present social media and various online selling platforms, many young designers have taken their designs online and worldwide. Depop is a mobile app that allows users to buy and sell on the go. With feature functions similar to Instagram, the app has surely taken its leap to become one of the most popular fashion domain for young designers. Another equally powerful digital website, ASOS Marketplace, provides young entrepreneurs with the freedom of launching creative boutique labels without having to leave their house. A new season entails new collections from each talented designer. Impact Style has chosen a few favourite labels from the sea of emerging independent brands; find out what spring looks like.
TYPICAL FREAKS
The name says it all. The louder the better.
With London Fashion Week kicking off Spring Summer 2015 scene, the independent brand brings us some of the boldest prints ever. Also well-known for its advocacy of individuality, the brand ensures that most of their products are produced in very limited quantities, often using handmade artisinal techniques. Thanks to that, style lovers won’t have to worry about clashes anymore. From colourful strips to conceptual prints splashed across the chest, the collection is full of options and ways to wear them. The vibrant sunny hues give a new definition to this season’s street wear. We love the arty pastel co-ords and the bold holographic prints. The versatility of Typical Freaks allows fashion lovers to experiment with either a refreshing spring look or the classic LA graffiti chic. Team with white trainers – or if you’re feeling bold (if not already!) go for killer platform boots.
Check them out here!
HOUSE OF SUNNY
The scent of spring smells like clean lines and fresh fabrics.
Miranda Priestly in The Devil Wears Prada might have said that florals for spring are hardly groundbreaking. House of Sunny has sure got the memo. Famous for its octane and street-luxe style, the label is introducing its new collection with its bespoke tailoring service. Its clean-cut aesthetic emerges House of Sunny from its crowd of competitors and cacoons its wearers in modern luxury. The young designer is a strong believer in the sustainability of fine, timeless garments for women. The fresh luxurious fabric is the key to a classic fashion staple that will certainly last its buyers longer than a season. Fancy a break from the flux of feminine colours, opt for the brand’s androgynous design to create an effortless statement. House of Sunny advocates the versatility of fashion. Fuse this philosophy with its masterful tailoring, the label is not just a label- it is a lifestyle of timeless chic and sophistication.
Check them out here!
HOUSE OF JAM
For Divas on a budget.
Pretty self-explanatory. The brand sells original handcrafted design alongside a unique collection of reworked vintage gems. For S/S15, they are introducing an army of silky bombers. From the 90s Adidas sports bomber jacket to Levi’s denim jacket, you are in for a treat of the retro. Unlike most vintage boutiques, HoJ offers affordable prices and student discounts. As the Coachella season is looming on us, HoJ offers a wide selection of festival-appropriate attire. Go for the oh-so-spring turquoise floral dress (Miranda Priestly?). Don’t like girly? An oversized boyfriend shirt in abstract print will spice up your outfit with a dress-to-kill vibe.
Check them out here!
MOLLY TRUBODY
Who said fluff can’t be in for spring?
As groundbreaking as it may seem, this new season embraces a breeze of hyped fluffy garments . With its soft, comfy (and of course fluffy) material, the label provides a unique spectrum of comfortable fashion. From bright pops of orange to pastel blue, Molly Trubody specializes in fluffy two-pieces: opt for the miniskirt with a fluffy hemline to give your outfit a bold twist, or the teddy-bear inspired co-ordinates for a classy statement.
Head to her Instagram here!
DREVENA HELENA
Affordable minimalist: modern day femininity calls for clean style.
Seems like people are becoming less and less interested in fussy clothing. The coolest girls mix and match to the max by clashing their casual wear with luxe. Drevana Helena is a Slovak brand that draws inspiration from minimalism and austerity. With minimalist clothes being repositioned to a prime place in this new season, the brand introduces simplistic pattern in neutral tone. The label repurposes fashion to a restricted colour scheme. The philosophy behind the designer’s mastermind is to showcase each wearer’s unique individuality. Crop trousers, mesh bodysuits, crisp line jumpsuits. This spring can’t be more elegant. Products are available in universal sizes.
Check them out here!
Malena Wong
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Images: Typicalfreaks.bigcartel.com, Houseofsunny.co.uk, Houseofjam.net, Marketplace.asos.com/boutique/molly-trubody, Drevenahelena.com
