hyperpop

sendflowrs has garnered a small but dedicated following since he started releasing music back in 2020. Gemma Cockrell caught up the Leicester-born and Nottingham-based artist following the release of his latest single tarnished, to discuss why people will always need sad music, the influences behind his music, and his...

Nottingham Trent alumni Ollie Greenhalgh has an EP out, under his alias hidingthehurt. With ‘From Fieldware with Love,’ the self-confessed emo boy dishes up a healthy six-track helping of hyperpop. After listening to 100 Gecs once, Tim Ovenden made his entire personality ‘the guy to never give the aux...

As the first instalment of Impact Music’s new ‘Spotlight on Nottingham’ series, Gemma Cockrell caught up with genre-bending pop artist hidingthehurt. ...

The 2010s landscape of emo rap and forward-thinking pop has given birth to a new generation of artists who are young, queer and fiercely determined. Though broadly tagged as ‘hyperpop’, the genre defies any and all definition – Gemma Cockrell asks whether this is its crux or capstone....